Hi, I'm Malvika Kapoor. I’m a UX leader, strategist, and storyteller with experience driving adoption, reducing churn, and helping teams align on what truly matters.
Currently working in HR tech, where the stakes are high, the systems are complex, and users don’t have time for friction. My focus is on value, impact, and outcomes, shaping not just the product but also the culture that builds it.
Leadership and impact
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Built stronger teams and better products by simplifying complex setups, aligning leaders during pivots, and creating designs that improve usability scores.
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Drove product stability and clarity by leading tradeoff discussions, uniting cross-functional teams, and shaping first-time user experiences that restored trust and credibility.
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Transformed messy workflows into simple, usable experiences by influencing product strategy and making business outcomes measurable through user feedback.
Core strengths
Education
Masters of Business Administration
India • Finance and Marketing
Bachelors in Engineering
India • Computer Science
Work Experience
Senior Product Designer
Paylocity (Remote) • Aug 2021 to present
Currently leading the design for the Benefits, driving strategy and execution across complex workflows.
Shaped the end-to-end experience for products, improving adoption, usability, and product trust. Improved operational efficiency, defined strategy, and scaled design processes.
Product Designer
PrimePay, West Chester-PA • May 2018 to July 2021
Led design projects from inception to execution, working closely with engineers and stakeholders to design clean and intuitive solutions. As a founding designer, I built the design foundation by defining processes, setting up Figma libraries and documentation systems, and introducing design rituals like critiques and reviews.​
Endorsements that matter
"Malvika is one of the best designers I have had the pleasure to work with. She inherited a product in its conceptual stage that had been worked on by multiple designers and was still not resonating with key stakeholders, and turned it into a product that is thriving financially, delighting prospects and is solving customer problems elegantly."
Deepti Garalidine
Group Product Manager at Paylocity
"I had the joy of managing Malvika directly for a year and can confidently say she is one of the most talented designers I've worked with. She stood out for designing thoughtful, intuitive workflows that not only meet user needs but also align with business goals."​​​​
Cari Landrum
Product Design Manager at Paylocity
"..What makes Malvika stand out is her ability to take incredibly complex workflows—like premium setup logic and benefit class configurations—and distill them into intuitive, user-friendly experiences. Her designs are not only clean and elegant, but they’re also grounded in real-world usability and business context."
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Steven Johnson
Senior Product Manager at Paylocity
"Malvika is a thoughtful, dedicated, and extremely intelligent product designer. Her designs continually cause me to re-think my assumptions and look deeper at users and scenarios. "​​​​
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